Many computer programs enable almost anyone to create designs or materials for their business on their computers, however this is often something companies prefer to outsource to specialist creative designers, or Graphic Designers. This can often be because a company does not have the expertise to achieve the designs they are looking for, or have the facilities to produce the quantity of materials required.
Graphic Design refers to the visual layout of materials and literature used by companies for a range of marketing and informative strategies and requirements. Most Graphic Design companies in the UK are located in London, and a good Graphic Designer London company will combine text, colour, imagery and space, using them in a carefully planned and precise layout to maximise the usability of the product and its impact.
There are many areas where companies may wish to use a specialist Graphic Design company to produce Marketing Materials. Marketing is a key part of generating awareness, interest and business for any company and good Marketing Material Design is key for turning potential interest into paying customers
A common Marketing Materials Design request is for Brochure Designs. Brochures are still a key marketing tool for many companies, particularly for up market companies such as hotels and spas, and a high quality Brochure Design can be key to attracting new business.
A similar request is often for Booklet Design. Booklets are usually a smaller, more concise way of providing information to potential customers, used in a similar way but often distributed in a more general and less targeted way. A good Brochure Design will aim to keep as much of the key information as possible in an easily accessible format.
Flyer Design is the next step down in marketing, aiming to generate a large amount of awareness for a company and its products or services. Flyer Designs usually focus on providing information on a specific area for a company and achieving a memorable and lasting impression on the recipient to interest them in finding out more information. This is usually aimed at a more general, less targeted market.
Advert Design is another common type of design that companies will often use a specialist design company for. Adverts usually have a very general target consumer market that will spend little time observing and taking in the information provided within the advert. The Advert Design must attract attention quickly, while holding the attention of the viewer long enough to inform them of the product or services of the company, while convincing them in that time that they need it. A good Advert Design will achieve this in only a few seconds, but can often require specialist skills to produce a suitable Advert Design, so specialist companies are often employed for this purpose.
At the other end of Marketing Material Design is Corporate Folder Design. These are usually not designed for end users, but often used for pitching new business between companies or providing a high specification presentation of a company and what it does. A good Corporate Folder Design will provide a clear and in depth outline of a company, including where it currently is, where it has come from and where it aims to be in the future.
Sometimes used as a marketing tool, but also often as useful information source for customers, are Product Catalogues. A Product Catalogue Design will not only contain all the products a company is selling, but will also be user friendly and encourage people to buy products they may not be intending to purchase. The best Product Catalogue Designs are both excellent for laying out the products of a company and at marketing those products to new and existing customers.
Graphic Design companies will also provide designs for materials used within a company. This will include a wide range of Stationary Design, from papers to letters and equipment. A good Stationary Design will create a professional identity for that company, including aspects relevant to their market area into the design. Stationary Design can also be used as a marketing tool, such as giving away free stationary as part of a promotion, or incorporating the stationary design into letters and other information sent out to clients.
Annual Report Design is often an important design request for Graphic Design Companies. Most companies, particularly large companies, need to produce an annual report including what the company has achieved and what its forecasts for growth and targets are for the coming years. Annual reports are often presented to board members, shareholders and potential investors, and therefore a good Annual Report Design is vital for attaining new or continuing investment, as well as approval for upcoming initiatives and projects, both continuing and renewing.
Exhibition Graphics requires a whole different set of graphic design skills. Designing an exhibit requires visualisation on a large scale, and can often look very different in real life to that on the computer screen. Exhibition Graphics require a carefully thought out design for high impact, information and image of the company.