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There are many aspects that are important in creating a good Web Design, however there are some that distinguish the best designs from the rest. The top Web Designs will have integrated each of these aspects to produce a design that stands out from its competition. Although the content of the website is vital to its success, it is often the Web Design that makes the difference between a sites success or its failure. 

 

The Graphic Design of the website is a key component that is integral to the Web Design process. It is important that the aesthetic features of a website create an environment that the target audience will like and enjoy. For this to be achieved, the graphics must be closely related and relevant to the audience and the purpose of the site, reflecting and enhancing key characteristics of both. A common mistake in Web Designs is an over complicated graphical display. As web technology develops, designers are able to do more and more with the graphical design, however simplicity is often much preferred among a target audience, and getting a right balance between introducing new features to make a website stand out and keeping a simple, user friendly interface is a hallmark of the best web designs.

 

 The graphic design must also be integrated with the image, brand and identity of the company. This will involve either working with an existing image of the organisation or company, or playing a part, sometimes a leading part, in creating one. 

 

The required functions of a website will also have a major impact on the design of the site. In fact, this is often where Web Designers start. By obtaining a full and comprehensive understanding of what the website is required to do in most cases will give major direction to the design process. There are a wide range of functions a website can carry out, from basic information provision to video and audio, both live and recorded, messenger communication, user account functions, financial transactions, customer support, advertising and promotion, product selling and many more. The best Web Designs will carefully integrate each of the required functions to make them both easy to use and easily accessible. Users do not want to search through many pages to find the part of the site they are looking for. Bringing as many of the site functions as possible within as few clicks of the homepage is an important part of the design of a website to ensure high levels of user satisfaction. Top Web Designs will have had an extensive understanding of which services the audiences of the website use the most and produced a priority structure of these services within the Web Design itself. 

 

Carefully integrating the graphical features of a website and its required functions is a common feature of the best Web Designs, and should take place throughout the development process. The graphical and functional aspects of a website are linked and influence each other, and should therefore be developed in tandem so that they fulfil the requirements of both without having a negative impact on the other but enhance the final quality of each feature. 

 

The best Web Designs incorporate a significant amount of flexibility. Although some websites are kept relatively unchanged and continue to function in the same way, most websites will evolve and adapt as circumstances change, such as developments in the market, changes within the company, technological advances or improvements in innovation. A website that can easily be adapted, moulded or change completely to meet the demands of any potential changes will have a significant advantage both in terms of cost and simplicity to the client but also obtain an advantage in the market. This flexibility can be in terms of the ability to change the aesthetic design features of the site, either on a regular basis or as part of a progressive development, the functional features of the website or an integrated flexibility of both of these which can prove much more challenging but ultimately highly rewarding if done successfully.